A true local and Sarasota native, Fondren is proud to bring a lifetime of experience in the area to her customers when making their real estate dreams come true as a professional and licensed agent. After having spent many years as a small business owner in the community, developing deep-rooted relationships and operating her own boutique in downtown Sarasota, she has a great appreciation for this community and the incredible people who reside in it. Fondren not only brings extensive experience in business management but also a creative eye for design, which attracted her to real estate.
Fondren is dedicated and detail-oriented, focusing on integrity, communication, and reliability—values she believes drive success and customer satisfaction.
Fondren’s ability to expertly achieve her clients' real estate goals is further strengthened by her collaboration with esteemed realtor Kelly Baldwin. She and her husband, Danny, grew up on Siesta Key and have been residents of Lakewood Ranch since 2013. As a luxury realtor in both of these areas, Fondren's personal experiences and background enhance her ability to expertly achieve her clients' real estate goals.
Fondren and Danny have two children, Charlotte and Hudson. Fondren says she loves the multigenerational atmosphere of both Sarasota and Lakewood Ranch and how the area caters to families and people of all ages with a wide array of businesses, top-rated schools, and activities year-round.
When she isn’t working with her customers, Fondren is spending time with her family. She is passionate about community involvement, and as a family, they are longtime supporters of Girls Inc. Sarasota, Moffitt Cancer Center, and St. Jude Children's Research Hospital.
Favorite Local Pastimes: Playing tennis, going to the beach, boating, weekends in Boca Grande, walking the Ringling Bridge, and exploring Sarasota’s vibrant community
Favorite Local Restaurants: Veronica's Fish & Oyster, The Columbia, Selva Grill... and many, many more!
Membership Associations: National Association of REALTORS (NAR), Florida Association of REALTORS, and REALTOR Association of Sarasota and Manatee.
Kelly Baldwin, a native Floridian with a wealth of market knowledge, stands as the anchor of the group. A University of Florida graduate with a background in marketing and event management, Kelly's sophistication and expertise shine through in her real estate endeavors.
Having served clients in Florida since 2013, Kelly's achievements include being honored in the National Association of Realtor's Realtor Magazine’s “30 under 30” in 2016. She transitioned to Coldwell Banker Realty in 2018, bringing her talents to the prestigious Longboat Key office. Most recently and as a continuation of her ongoing recognition, Kelly received the Florida Top 100 Agents award among Coldwell Banker agents.
In 2020, Kelly expanded her reach to Cashiers, North Carolina, where she and her family now spend their summers. Her North Carolina real estate license complements her focus on vacation and rental homes in the Cashiers, Glenville, Highlands, Sapphire, and Lake Toxaway areas.
Kelly's dedication extends beyond her professional life to her roles as a wife and mother of three active children. Her commitment to community involvement is evident through her support of organizations like the Sarasota Medical Pregnancy Center, Big Brothers Big Sisters of the Suncoast, and Child Protection Center.
Favorite Local Past Times: Boating and Tennis
Favorite Local Restaurants: Selva Grill and Owens Fish Camp
To learn more about Kelly Baldwin, visit her website here.
"Over the course of my career I've found passion in the intersection of entrepreneurship, marketing and technology -- always seeking out interesting opportunities to create & enhance customer experiences while pushing the limits of my own knowledge and what the latest technologies can do to create simplicity for the teams I work with and the customers our products touch."
Danny's favorite memories growing up on Siesta Key are centered around boating and going to the beach with friends. He and Fondren now enjoy taking their children to Siesta Key Beach and he has recently been teaching their daughter, Charlotte (7) how to surf.
Danny graduated from Florida State University, College of Business (where he and Fondren met) and holds degrees in both Finance and Real Estate. He is the CEO of Sarasota based atLarge Inc. and is a current Board Member of Girls Inc. Sarasota.
Favorite Local Past Times: Running, mountain biking, playing the guitar, DIY home projects and grilling up amazing dinners for his family.
Favorite Local Restaurants: Phillipi Creek Oyster Bar, Owens Fish Camp, Selva Grill